Winning Hearts: Over Forty Years of Gentle Craftsmanship, Safeguarding Healthy Everyday Living for Homes Worldwide

The aspiration for a healthy and comfortable home life is a beautiful wish shared by every family.

Founded in 1985, Macro has grown alongside the evolution of living environments around the world for more than four decades. From a single factory to an international kitchen and bathroom appliance brand with a global presence, independent technologies, and a complete product portfolio, Macro has never chased industry hype or short-term traffic trends. Instead, it has remained focused on one thing: using visible technological progress to solve the small but real problems of everyday life, ensuring that every kitchen moment and every daily water-use experience around the world is clean, safe, and comfortable.

Time refines craftsmanship, and years build trust. While many in the industry pursue short-term growth, Macro has remained committed to long-term value. Anchored in the needs of modern living and empowered by strong technological innovation, Macro polishes quality with craftsmanship and warms daily life with technology. Through more than forty years of deep dedication, it has become a benchmark force in the global healthy kitchen and bathroom industry.

Throughout its journey, Macro’s growth has never been a cold accumulation of product specifications. It has been a long-term practice of staying close to life and understanding people’s needs.

A Pure Original Aspiration | Rooted in People, Understanding Everyday Living Around the World

Kitchen and bathroom appliances ultimately serve people and their daily lives. Yet many brands focus heavily on scale competition and data-driven rivalry, while overlooking users’ real-life experiences and practical needs: shower water that suddenly turns cold or hot, bulky appliances that take up valuable home space, stored water that breeds bacteria over time, and cooking fumes that spread throughout the home. These seemingly small inconveniences are quietly reducing the happiness of many families.

Health, comfort, and peace of mind form the core foundation of Macro. By staying true to the belief that “technology should serve people,” Macro helps make homes less stressful and more warm, cozy, relaxed, and enjoyable.

“The meaning of a company’s existence has never been about how many products it makes, but about how many user pain points it solves and how many families’ daily lives it warms. In the age of globalization, health is a shared pursuit of all humankind. Macro’s mission is to use intelligent manufacturing from China to create safe, clean, and comfortable kitchen and hot water living for families around the world,” said Zhong Shaohai, President of Macro, at the brand’s 40th Anniversary Global Strategy Ceremony.

For more than forty years, Macro has remained people-oriented and deeply focused on the needs of modern living. It has turned advanced technology from something cold and distant into a gentle force that protects everyday life in countless households. This is the key to Macro’s lasting connection with families around the world.

Lightweight Technology | Three World-First Innovations Redefining the Global Water-Use Experience

What defines true strength?

Strength lies in repeated breakthrough innovations. It lies in holding more than 3,700 core patents, leading more than 20 disruptive technological innovations in the industry, and participating in the formulation of more than 140 international and industry standards. With strong technological capabilities, Macro continues to break barriers and remain among the first tier of global kitchen and bathroom innovation.

To address common household water-use pain points, Macro has introduced three world-first technologies. These innovations lead the way in constant-temperature comfort, space-saving aesthetics, and water-quality health, creating a new water-use experience for modern families.

World-First Zero Cold-Sensation Technology for Constant-Temperature Showers in Every Season

Temperature fluctuations when water starts and stops, and frequent adjustments in summer and winter, are common frustrations for users. To solve these problems, Macro has independently developed a full-range constant-temperature algorithm and an intelligent water-flow regulation system, creating an exceptional “five-zero” experience: zero cold sensation throughout the shower, zero temperature fluctuation during start-stop operation, zero scalding water in summer, zero cold water in winter, and zero manual temperature adjustment. The system meets the Super Grade 1 10A constant-temperature standard.

Combined with an ultra-quiet operating design of 30.22 decibels, the technology is highly suitable for home environments. It allows every user, regardless of season or time zone, to enjoy a stable and comfortable shower experience.

World-First Compact Body Technology for Global Home Aesthetics

Simplicity and adaptability have become mainstream trends in modern homes. Macro has developed an ultra-slim body approximately the size of an A3 sheet of paper. Through structural integration and component miniaturization, the product reduces volume by 65% compared with some traditional models.

A compact body can still deliver powerful performance. Functions such as constant-temperature water control, skin-friendly purification, sterilization, and care are all integrated. Whether adapting to diverse interior styles or supporting comfortable use across multiple scenarios, Macro allows users to experience the perfect combination of elegant design and strong technological capability.

World-First Fresh Water Technology Solving the Long-Standing Problem of Stagnant Stored Water

Healthy water use is a basic requirement for water heaters. However, long-standing industry issues such as residual water, sediment accumulation, and bacterial growth have posed serious health concerns and have remained difficult to solve completely.

Macro’s innovative tankless superconducting instant heating system enables hot water to be produced on demand, used immediately, and discharged without residual storage. It greatly reduces, and may even eliminate, health risks caused by stagnant water accumulation and bacterial growth. This creates a more convenient, reassuring, and healthy water-use experience for families with infants, elderly members, young children, and users with sensitive skin.

Leading the Next Generation | The 2026 Ultra-Clean New Category Sets a Global Health Trend

As health-conscious consumption continues to upgrade, water-use needs have evolved from basic usability to multi-dimensional requirements such as cleanliness, wellness, and care.

In 2026, Macro introduced a new category of ultra-clean water heaters, becoming the global pioneer and leader of ultra-clean water heaters.

The new Macro ultra-clean water heater is equipped with world-first electrolytic purification technology, achieving a 99.9% antibacterial rate and a 95.5% removal rate for pesticide residues on fruits and vegetables. By miniaturizing an aerospace-grade titanium electrolytic device and integrating it into the product body, Macro enables full-area purification through tens of billions of micro-nano bubbles.

This system combines fresh water sterilization, water purification, skin care, and ingredient cleaning, delivering full-chain health protection for whole-home water use and bringing household water into a more advanced era of wellness.

From “heating water” to “wellness water,” Macro has achieved a leap forward in the industry and opened a new era of healthy water purification.

Comprehensive Protection | One-Stop Solutions for Healthy Kitchens Worldwide

In addition to innovation in water purification technology, Macro is also deeply committed to full-scenario kitchen health. Its product portfolio covers range hoods, gas stoves, integrated stoves, dishwashers, and more, providing one-stop healthy kitchen solutions for different usage habits and application scenarios.

Macro’s ultra-clean range hood achieves a 99.1% grease removal rate and is equipped with exclusive micro-bubble oil-dissolving technology. It can efficiently extract cooking fumes, clean the machine body, and help eliminate greasy odors in the kitchen. Its dual high-flame gas stove supports diverse Chinese and Western cooking needs, offering strong firepower, stable combustion, energy efficiency, and lower-carbon cooking performance. Its high-temperature sterilizing dishwasher uses high-pressure spraying to deeply remove stains and inhibit bacteria, freeing users’ hands while protecting dietary health from every angle.

From cooking to cleaning, from air quality to water quality, Macro allows health to reach every detail of the kitchen.

“As global consumers continue to pay greater attention to health, our R&D direction has always been clear: technology should have no borders, and health should have no differences. What Macro aims to do is turn complex technologies into accessible healthy everyday living for families around the world,” said Ma Haichuan, Vice President of Macro and General Manager of the Product Platform. His words express the brand’s most sincere innovation philosophy: advanced technology should ultimately serve everyday life for everyone.

Gentle Companionship | Crossing Mountains and Seas, Winning Hearts with Sincerity

A brand that can stand the test of time and cross geographical boundaries never relies solely on polished marketing. It depends on sincere companionship, day after day.

After more than forty years of dedication, Macro’s products are now available in more than 20 countries and regions, entering hundreds of millions of households. Macro has accompanied morning cooking routines across the world, brought comfort through warm showers after late nights, protected the shared kitchen moments of three-generation families, and cared for the delicate health needs of mothers, babies, and households with special concerns.

“The ultimate goal of running a business has never been scale or profit. It is about winning people’s hearts and warming the world. ‘Macro brings happiness to every home’ is not just a slogan; it is our enduring promise to families around the world,” said President Zhong Shaohai.

This original aspiration is the core reason Macro has continued to move steadily forward through more than forty years of industry cycles.

Moving Toward the Future | Staying True to Its Original Aspiration and Embracing a Better Global Tomorrow

Today, Macro has already achieved a leap from product export to the export of technology, standards, and complete solutions. It is truly the global pioneer of ultra-clean water heaters, a global leader in three core technologies, and a global provider of comprehensive healthy kitchen solutions. Macro firmly holds a strong voice in the global healthy kitchen and bathroom sector.

Distance may separate mountains and seas, but a better life knows no boundaries. With more than forty years of pure craftsmanship, Macro will continue to use gentle technology to safeguard the everyday warmth of homes around the world, ensuring that every family’s kitchen and daily water use are clean, comfortable, warm, and reassuring.

With craftsmanship devoted to its original aspiration and technology designed to warm people’s hearts, Macro will continue its more than forty-year journey of deep dedication, leading the new global track of healthy kitchen and bathroom living and illuminating every moment of everyday life.