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Oct. 17, 2025
On October 16th, Macro's 40th Anniversary Brand Celebration was grandly held at the Shunde Desheng Sports Center.
This celebration not only highly commended Macro's 40 years of commitment to industry and pioneering spirit, but also marked a new beginning for the brand, signaling Macro's continued industry leadership and the deep integration of social responsibility and economic development in the new era.
Since its founding in 1985, Macro has consistently adhered to its brand mission of "Macro, Bringing Joy to Every Home," witnessing and participating in the rise and transformation of China's home appliance industry. From manufacturing China's first gas water heater with flameout protection to leading industry innovation with "intelligent manufacturing," Macro, with its unwavering craftsmanship, has epitomized the development of Chinese kitchen and bathroom brands.
Zhong Shaohai, President of Macro , delivered a keynote speech entitled "Renewal, Leadership, New Journey" at Macro's 40th Anniversary Celebration. He stated that "Renewal, Empowerment, and Leading Development" is not only the company's vision but also a self-revolutionary approach. The brand's new logo, refreshed visual system, and user-focused new product launches all signal the brand's proactive embrace of change.
During the celebration, Macro officially unveiled its new brand logo and upgraded visual identity system, symbolizing the brand's renewed momentum in the new era. In addition, new products focused on user experience innovation were officially unveiled at the celebration, further demonstrating Macro's unwavering drive for innovation.
The "White Paper on the Development of China's Household Gas Water Heater Industry" was also released at the celebration, refocusing the industry on the themes of "high-quality growth" and "user experience upgrades." A representative from the China Hardware Products Association stated, "Macro's 40 years have been the journey of China's gas appliance industry from exploration to maturity."
For 40 years, Macro has consistently aligned its corporate strategy with national development goals and actively fulfilled its social responsibilities. Through in-depth collaboration with organizations such as the China Polar Research Center and the China National Diving Team, Macro has achieved a resonant balance of economic and social value.
Furthermore, as the exclusive official torch supplier for the 15th National Games, Macro extended its "warmth philosophy" from the home to the stage of this grand national sporting event.
At the ceremony, a meaningful torch handover ceremony brought the atmosphere to a climax. Wang Jinghua, member of the Shunde District Standing Committee, the Daliang Subdistrict Office, the National Diving Team, the China Polar Research Center, and Macro gathered to jointly hand over the "blooming" torch, symbolizing the Bay Area's culture and sportsmanship.
At this moment, government support, sportsmanship, scientific research, and industrial responsibility converged, embodying the organizing philosophy of "Bay Area United, National Games Together" and vividly demonstrating Macro, as a national brand, elevating product functionality into a commitment to cultural transmission and social responsibility, achieving an organic unity of economic value and humanistic spirit.
Looking back on its 40-year history, Macro has grown from a gas water heater manufacturer to a leading brand in the industry. Going forward, Macro will continue to be innovation-driven, further increasing investment in technological research and development, expanding into international markets, and providing even higher-quality products and services to global users.
Chen Xinwen, Member of the Standing Committee of the Foshan Municipal Party Committee and Secretary of the Shunde District Party Committee, attended Macro's 40th Brand Anniversary Ceremony to congratulate Macro on its 40th anniversary. He gained an in-depth understanding of the company's production and operations and discussed future development paths. He emphasized that the district party committee and government will continue to support the growth and development of high-quality enterprises like Macro, continuously optimize the business environment, strengthen policy guidance and ensure access to key factors, and provide more precise and efficient services for enterprises' innovation, development, transformation, and upgrading. He expressed his hope that Macro will take its 40th anniversary as a new starting point, strengthen confidence, seize opportunities, and bravely lead the way, injecting new momentum into the high-quality development of Foshan's manufacturing industry.
"Macro is not only an outstanding representative of Shunde's home appliance industry, but also a brand of craftsmanship that thrives alongside this city." At the event, Li Jianrong, Member of the Standing Committee of the Shunde District Party Committee and Deputy District Mayor, highly praised Macro's contribution to local economic development. "Private enterprises are the main force in Shunde's economic development. We hope Macro will vigorously uphold the spirit of reform and innovation, daring to be the first to take the plunge, forge ahead on the new journey, and achieve even greater success."
This 40th anniversary celebration is not only a significant milestone in Macro's development, but also a fresh start, carrying the brand's legacy and future aspirations. Macro will continue to innovate and forge ahead, creating an even more glorious future.
Contacts
About Macro: +86 0757 2281 3639
E-Mail: trade@macro-appliance.com
Add.: Shunyuan South Road #9, Wusha Community, Daliang Street, Foshan City, Guangdong Province, P.R.China
