Macro's double award-winning innovative achievements were unveiled at IFA

On September 5, 2025, Berlin time, the "21st China Home Appliance Innovation Achievements Release" event, hosted by the China Household Electrical Appliance Research Institute and co-organized by the National Household Electrical Appliance Industry Information Center, was grandly held at the International Consumer Electronics and Home Appliances Show (IFA) in Berlin, Germany.

Themed "Intelligent Connection, Innovation Without Boundaries," this event captured the attention of the global home appliance industry. As a leading brand in China's kitchen and bathroom industry, Macro won the honors of "Technical Innovation of the Year" and "Product Innovation of the Year" for its "Living Water Superconducting Water Heater Energy Storage and Heat Exchange Technology" and "Wanxiang Kitchen Heating Product Series," respectively, illuminating the global home appliance market with Chinese intelligent manufacturing.

 "Technical Innovation of the Year" and "Product Innovation of the Year"

Technological Breakthrough

Living Water Superconducting Technology Addresses Industry Pain Points and Redefines the Bathing Experience.

The Macro Living Water Superconducting Water Heater Energy Storage and Heat Exchange Technology, which won the "Technical Innovation of the Year Award," is a significant achievement of Macro's efforts to deeply understand user needs and overcome industry challenges. Traditional storage-type electric water heaters have long suffered from common issues such as stagnant water in the tank, scale buildup and clogging, and corrosion and detachment of the magnesium rod. These issues not only impact water quality and safety, but also shorten product lifespan, becoming a major concern for consumers.

After years of technical research and development, our R&D team pioneered tankless, flowing water technology, fundamentally overcoming the design limitations of traditional products. This innovative energy storage and heat exchange structure completely eliminates the traditional tank-based water storage model, eliminating the need for long-term stagnant hot water storage. This breakthrough achieves "zero stale water, zero scale, and zero magnesium residue."

This means that every time users turn on the water heater, they receive fresh, flowing water from the pipes, ensuring healthy bathing water quality from the source. This technology is particularly suitable for mothers, infants, and those with sensitive skin, who demand high-quality water.

This technology also offers numerous highlights in terms of user experience optimization. The instantaneous heating engine achieves a highly efficient "1°C heating per second" performance, ensuring a continuous supply of hot water even when multiple people are showering, eliminating the worry of running out of hot water. AI-controlled constant temperature technology allows for instantaneous temperature adjustment without the need for cold water mixing, precisely controlling the temperature difference within ±0.5°C to ensure a constant, comfortable bath.

In addition, Macro utilizes next-generation high-precision integrated, compact technology, reducing the thickness of the water heater by 45% compared to traditional products. This new rectangular design allows for concealed installation, creating a completely flat, fully embedded, invisible aesthetic. This transforms the water heater from a functional appliance into an aesthetic addition to the bathroom, meeting the modern family's demand for integrated home design.

Product Innovation

The Wanxiang Series reshapes kitchen and bathroom spaces, achieving a deep fusion of functionality and aesthetics.

Winner of the "Product Innovation of the Year Award," the Macro Kitchen Heating Product Wanxiang Series redefines the value of kitchen and bathroom spaces with its three-dimensional innovative model of "technological iteration × spatial aesthetics × scene revolution." Addressing the pain points of modern families, especially small kitchens, characterized by "crowded space and unwieldy appliances," the Wanxiang Series has undergone comprehensive upgrades from exterior design, core performance, and scene adaptation, creating a kitchen and bathroom solution that combines practicality and aesthetics.

In terms of technical performance, the Wanxiang Series demonstrates industry-leading strength.

The range hood is equipped with AI variable frequency cruise control technology and patented cyclonic oil separation technology. AI variable frequency cruise control automatically adjusts air volume based on the exhaust resistance of the common flue, ensuring effective exhaust while reducing energy consumption and noise. The patented cyclonic oil separation technology uses a highly efficient oil fume separation structure to reduce oil and dirt adhesion on the fan, extending the range hood's lifespan and simplifying cleaning.

The stove feature Macro's original dual-high-fire combustion technology, which has undergone five generations of iterative upgrades, resulting in higher thermal efficiency and more concentrated firepower. Whether stir-frying or simmering, they can precisely meet your cooking needs. The gas water heaters utilize Thermal Fusion 2.0 integrated technology, achieving comprehensive improvements in constant temperature control, quiet operation, and energy-saving performance, providing users with a more comfortable and tranquil bathing experience.

In terms of design, the Wanxiang series perfectly captures the aesthetic pursuit of "stylish simplicity" among young consumers. The range hood breaks away from traditional form, featuring an ultra-thin body structure and an exquisite curved glass screen. The sleek and lightweight design effectively reduces visual pressure, creating a transparent and spacious cooking space even in small kitchens. The gas water heaters are 37% smaller than traditional models, and with a full-screen dual-curved glass exterior, they not only have an outstanding quality, but also blend seamlessly with modern kitchen and bathroom decor, becoming a truly stylish addition to any home.

The Wanxiang series not only excels in product performance but also reshapes the value of kitchen and bathroom spaces through scenario-based innovation. It transforms functional appliances into a living aesthetic, allowing users to experience the beauty and warmth of life while enjoying convenient and efficient kitchen and bathroom functions.

Double Awards Demonstrate Innovation Strength

Macro Leads the Industry in High-Quality Development

As a brand with 40 years of experience in the kitchen and bathroom industry, Macro has always prioritized innovation as a core driving force for its development. The double awards received at the IFA show not only demonstrate Macro's remarkable progress in transitioning from functional innovation to value innovation, but also showcase the innovative strength of Chinese home appliances to the global market. Going forward, Macro will continue to deepen its technological research and development, creating a healthy, comfortable, and sustainable kitchen and bathroom experience for hundreds of millions of families worldwide with healthier, more environmentally friendly, and more intelligent products, leading the kitchen and bathroom industry into a new stage of higher-quality development.