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Jul. 23, 2025
On June 18, the "World Brand Summit and the Announcement of China’s Top 500 Most Valuable Brands" hosted by the World Brand Lab (WBL) was held in Beijing. The list of "China's 500 Most Valuable Brands in 2025" was grandly unveiled at the conference.
Macro entered the list again with a brand value of 42.218 billion RMB, ranking 281st, and has achieved four consecutive years of advancement.
Brand value has jumped for four consecutive years
"China's 500 Most Valuable Brands" is evaluated and issued by the World Brand Lab, one of the three globally recognized brand value evaluation agencies. The selection is evaluated from multiple dimensions such as financial performance, brand strength, and consumer behavior.
The 2025 list first introduced artificial intelligence and big data technology, and selected 500 brands from more than 20,000 brands across the country. Macro has been on the Honor list for many consecutive years, and its brand value has jumped from 28.6 billion RMB in 2022 to 42.218 billion RMB, once again demonstrating its comprehensive financial, technological and market advantages.
Anchoring the position of industry leader
Brand value is the key epitome of a company's core competitiveness. Since its establishment in 1985, Macro has been adhering to the vision of "Shaping a Quality Kitchen and Bath Life for Families Across the Globe" and focusing on innovating hot water and kitchen life experience for Chinese families.
Macro's steady leap in brand value stems from the continuous upgrading of product quality and technological innovation. From the first forced exhaust gas water heater, to the first launch of zero cold water gas water heaters, to the innovative development of small volume series, to redefining the standard of healthy bathing, it has firmly occupied the industry's technological high ground.
Creating a New Paradigm for Brand Breakthrough
In terms of brand building and market expansion, Macro has established a three-dimensional communication matrix through a diversified strategy to consolidate its leading position in the industry continuously:
A strategic cooperation has been reached with the China Polar Research Center to support the national scientific expedition team to explore energy-saving, low-carbon and environmental protection technologies around the natural environment of the polar regions.
Signed a contract with the Chinese National Diving Team as a strategic partner to deeply bind the champion spirit with the "Macro Culture".
As the sole torch provider for the 15th National Games, we proudly empower landmark sporting events with innovation and excellence.
This series of impactful brand initiatives not only highlights the responsibility of a major national brand but also strategically taps into the personalized consumption market of Generation Z, enabling the "Macro Culture" to integrate into contemporary life with a more vibrant and dynamic presence.
In-depth exploration of the industry, continuous upgrading of products, and innovative marketing layout have become Macro's powerful engine for improving consumer stickiness and promoting brand growth.
Times are changing, but Macro's original intention of adhering to quality craftsmanship and focusing on user experience remains unchanged. In the future, Macro will continue to adhere to the innovation-driven development strategy, constantly improve product quality and service level, bring consumers higher-quality, intelligent and convenient kitchen and bathroom products and solutions, and show the world the tremendous power of Chinese brands.
Hot Products
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China Macro KM7 DC Inverter Gas Heater: Constant Temperature & Energy Efficient
Contacts
About Macro: +86 0757 2281 3639
E-Mail: trade@macro-appliance.com
Add.: Shunyuan South Road #9, Wusha Community, Daliang Street, Foshan City, Guangdong Province, P.R.China
