Brand Value

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Craftsmanship for Quality Innovation for the Future

Our brand value stems from our relentless pursuit of excellence and our deep understanding of user needs. As a leader in gas water heaters and kitchen hoods, we are committed to the philosophy of "Empowering Life with Technology, Creating Value with Quality," dedicated to providing safe, efficient, and eco-friendly home solutions for families worldwide.

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Quality as the Foundation

We adhere to stringent quality standards, ensuring every product is crafted with precision and excellence, standing the test of time and market demands.

Driven by Innovation

We continuously push technological boundaries, integrating intelligence and energy efficiency into our designs to deliver a more convenient and comfortable user experience.

Customer-Centric Approach

We always put our customers first, listening to their voices and meeting their needs, earning their trust through reliable products and thoughtful services.

Green Future

We actively embrace sustainable development, contributing to environmental protection through energy-efficient products and green manufacturing processes.

Global Vision

Rooted locally yet globally oriented, we bring high-quality products and services to households around the world with an international perspective and standards.

Our Brand

Our brand value is not only reflected in our products but also in our responsibility and commitment to our users, society, and the environment.Moving forward, we will continue to harness the spirit of craftsmanship and the power of innovation to create a better life for families worldwide.

Brand Achievement

39 years of development precipitation

12 groundbreaking major technological innovations in the industry

2000+ Patent applications

140+ National, industrial, local, and group standards

3000+ domestic and foreign authoritative industry awards

High-tech enterprises and state-recognized enterprise technology centers

Post-doctoral research workstation and CNAS National Laboratory

Listed in the Top 500 Chinese Brand Values for many consecutive years

In 2024, the brand value reached 37.695 billion yuan, ranking 283rd.

Value embodiment

Brand value is not only reflected in financial data, but also in brand strength and consumer behavior analysis.

Macro has been deeply involved in the kitchen and bathroom field for 40 years, focusing on user needs, and has won market and consumer recognition through technological innovation and product upgrades.

Proof of Strength

Macro's brand value and market position stem from its long-term adherence to the spirit of craftsmanship and innovative development. From the first forced exhaust gas water heater to the zero cold water gas water heater, and then to the small volume series, Macro has continuously promoted product innovation and improved quality and user experience.

Younger and Market Innovation

Facing the trend of younger consumption, Macro has accelerated its brand transformation. Through systematic brand building, it has created a young, innovative and dynamic kitchen and bathroom brand image, and innovated in marketing and services to meet the needs of young users.

Full-scale Upgrade of Services and Channels

Service experience upgrade, three-dimensional service network, with 40 service centers and more than 500 outlets, launched services such as "180-day replacement without repair", provided one-stop caring services, and opened up the "last mile" with users.

Brand Story

Cooperate with China Polar Research Center

Support scientific expedition teams in the Arctic Ocean, Antarctica and other places

Join hands with the Chinese National Diving Team

Build champion qualities in the name of sports