With its deep insight into users and innovation in new retail, Macro won the "2022 China Home Appliance Innovation Retail Excellent Case Award".

China Household Appliances Innovation Retail Summit: Macro won the Excellent Case Award of Innovation Retail

On July 12, the 2022 China Household Appliances Innovation and Retail Summit with the theme of "No Territory·Promising·Symbiosis" was held in Hangzhou. This summit is guided by China Household Electrical Appliances Association and hosted by China State Grid. The summit invited big names in the industry, senior experts from industry associations, and representatives of home appliance brands to discuss the trend of the new retail industry of home appliances.

In order to stimulate home appliance companies to develop ideas and encourage innovative ideas in the field of marketing and retail, the summit commended new retail innovative brands. Macro won the "2022 China Home Appliance Innovative Retail Excellent Case Award" for its deep insight into users and innovation in new retail. ".

The "2022 White Paper on China's Household Appliance Innovation and Retailing" was released at the meeting to provide reference for the digital transformation of the industry. Macro uses online and offline links, differentiated channel layout, more accurate docking and meeting user needs, and realizes offline experience, online ordering, or online consultation, offline purchase and installation.

In terms of online marketing empowerment, Macro has launched a "Member +" system to strengthen the connection between the brand and users. Users can obtain the nearest store service, customized benefits and convenient experience in the online mall, and enjoy one-stop worry-free shopping. Exclusive upgrade experience with members.

At the same time, Macro actively promotes short video planting and live broadcasting to bring goods, etc., to further enrich the user's consumption experience, and at the same time realize channel empowerment and provide more possibilities for offline and online links. From "online mall" to "physical store", Macro realizes the digital connection of people, goods and places.

In terms of offline marketing expansion, Macro strives to innovate and explore new forms, and creates themed activities such as the National Tide Quality Festival and Quality Kitchen and Bathroom Festival, linking 3,000+ stores across the country. While constantly innovating products and upgrading service experience, Macro is also actively exploring cross-border cooperation centered on family life scenes to deliver a better life more comprehensively.

In the post-epidemic era, the home appliance industry has entered a new stage of omni-channel retailing. At the meeting, the leaders of the association said: In the face of channel fragmentation, diversification, decentralization, and the increasingly strong new retail form of unbounded sense, home appliance companies must respond and learn quickly.

Embracing the digital trend, Macro focuses on refined user needs, accelerates innovative retail exploration and channel diversification practices while product innovation and service upgrades, and creates a full ecological link for consumption.